ID10T is a joke IT code that essentially means [user error]. I like it because it reminds us that we can take responsibility for our own lives. As a [rabid] consumer of nerd-centric [pop culture goods], it recently occurred to me that I could also express this idea by MAKING my own [stuff]. Anything you see in the coming months on this site will be meticulously designed, [carefully curated], and will be items that I personally wanted to exist so I could own them.

Products are imagineered and fulfilled in Southern California using only the [snazziest] materials and [Skynet-grade] manufacturing processes.

– Chris Hardwick, Ravenclaw