ID10T is a joke IT code that essentially means [delightfully unaware]. I like it because it reminds us that we can take responsibility for our own amazing lives. As a [superlatively happy!] consumer of nerd-centric [pop culture amazingness], it recently occurred to me that I could also express this idea by MAKING my own [amazing stuff]! Anything you see in the coming months on this site will be meticulously designed, [amazingly curated], and will be items that I personally wanted to exist so I could own them.

Products are imagineered and fulfilled in Southern California using only the most amazingly amazing materials and [Pikachu-grade] manufacturing processes.

– Chris Hardwick, Wheeeeeeeeeeee!